If a picture is worth a thousand words, imagine what Animation can do to help win your case.

According to a report on developing effective presentations by the U.S. Department of Labor, "approximately 83% of human learning occurs visually".

• By using 3D animation and 3D still image renders in your presentation to visualize the case, your audience will be 'virtually' present at the scene. Shown in otherwise impossible, and multiple camera angles, they will have a detailed and memorable view of your evidence

• We live in a visual world where people are used to obtaining information via television and other forms of media. Some people are more visual than others are, but for all jurors, visual aids are an important tool to use to make sure your message is being communicated effectively. Our research suggests that carefully chosen and designed demonstrative exhibits aren’t seen as “too slick,” but rather they are viewed by jurors as helpful ways to summarize the evidence and communicate complex concepts. Jurors are no longer impressed with computer animations and graphics shown on television; they have access to Internet Web sites and computer games with more complexity.

• However, it is clear that jurors benefit most when visual tools are used to reinforce the themes of the case, and mixed media (combinations of boards, electronic images, animations, etc.) are used to vary the format and increase attention and retention. One caution is in order: given jurors’ suspicions about being in the middle of an argument, they tend to believe that each side wants to hide information. Always show the document in its entirety, then the highlighted portion of the document, and tell the jury you will make the entire document available if they want to examine it. In complex cases, visuals make it possible to convey information that would be difficult, at best, to convey orally.

#Vacation